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Simon Coifman perfected his first watch movement in the town of Chiasso, Switzerland. In 1907, he began crafting timepieces for the metal workers, stonemasons, cooper smiths and other local artisans. Because of his focus and mutual admiration, it wasn't long before the S. Coifman timepieces were known as the "craftsman watch". Get Fast, FREE Shipping and great low prices today at Princeton Watches.