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| Princeton Watches specializes in fine wristwatches including chronographs, sports, diving and dress watches. We are authorized dealers for every watch line we sell. |
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Victorinox Swiss Army Past and Present
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The Victorinox Swiss Army legacy traces its origins to 1884, when Karl Elsener and his mother Victoria opened a
cutlery workshop in a small town in Switzerland.
Today, the Elsener family still owns Victorinox. The company is celebrating both the 125th Anniversary of Victorinox and the 20th year of the Swiss Army Watch in 2009, with a number of events, including a road trip, and limited editions of both Swiss Army watches and Swiss Army Knives Princeton Watches has been an authorized Swiss Army retailer since 2000. We carry the complete line of Swiss Army Watches |
About the term "Swiss Army" There is sometimes confusion about the term "Swiss Army" as it applies to knives and watches. The Swiss Army in Switzerland (meaning the actual country of Switzerland's army) licenses and procures their "Swiss Army" knives from two companies, Victorinox and Wenger (now both under the same ownership) and has for over a century, so they are both legally and commonly called "Swiss Army" knives. However, only Victorinox Swiss Army Watches can say "Swiss Army" on the dial, they are the only "real" Swiss Army Watches Also, originally the watches made by Victorinox were made with only "Swiss Army" on the dial. In the last few years, the watches have been produced with the "Victorinox Swiss Army" designation on the label, as Victorinox emphasizes and celebrates its brand heritage The transition between the two designations was not done overnight, but gradually as the company and its retailers sold the inventory with the old brand designation. Both Victorinox Swiss Army and Swiss Army watches are made by the same company and are the same watch. Many styles (over 100) were made using both designations on the label. As of 2009, it is less common to encounter a new watch that simply says Swiss Army on the dial. |
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Some Victorinox Milestones:
Current Victorinox Watch Product Line: The product line has certainly expanded over the last two decades since its introduction. Although the Swiss Army Original, currently in the $175 price range is still in the line, the company has many watch collections from dressy collections like Alliance and Vivante, and sporty collections like Chrono Classic and Infantry in the $300 to $500 price range. They also produce high end mechanical collections like Ambassador and Alpnach in the $1500 to $2000 price range. The majority of Swiss Army watches are in the middle price range of $300 to $500 (as of 2009).Victorinox also typically produces a few Limited Editions each year. These tend to be quite sought after, often selling out almost before they ship to authorized retailers. The most limited edition for 2009 is shown at right, the 125th anniversary Infantry Chrono in an edition of 125 worldwide. |
 The Iconic Swiss Army Original Watch first produced in nearly its present form in 1989 and still a very popular part of the collection |
 The Limited Edition Victorinox Swiss Army 125th Anniversary Watch was produced in 2009 in a limited edition of 125 world wide | |